Friday, November 2, 2007

Drink for a Cause

OK, I'm not one to promote drinking nor do I do much drinking myself, but...

If I were, this is the product I'd buy:


Vodka360 is an environmentally-friendly product manufactured by McCormick Distillery. Not only is the vodka distilled 4 times and filtered 5 times using an energy efficient process, they also use recycled glass bottles, post-consumer recycled labels (and marketing material), and offer a Close the Loop Program which takes back their metal closures. When you return your metal closure in their pre-paid envelope, they donate $1 for each closure to environmental causes, such as the Coastal Conservation Association of Florida. Vodka360 is also Green-e certified.


Drink vodka, save the world.


They also have partnerships with the Rocky Mountain Institute and their website is full of eco-factoids and an incredible video detailing why McCormick has decided to go in this direction.


Well worth viewing, especially if your business has a corporate social responsibility program. (Even MORE importantly, if your company doesn't! This should spark some ideas.)


Kudos to McCormick for doing the right thing and for being an example for their industry of what is possible if you're passionate about sustainability.

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